Brands
& Development
A
career in Brands and Development encompasses Brand Management
and Development. While Brands Management is responsible for
nurturing a brand towards market leadership, Development is
responsible for offering consumers with innovation and novelty
in our brands that better meet their needs.
Brand
Management is an exciting profession where one is responsible
for the growth and profitability of the brand. The job lies
in creating, developing and presenting a brand so memorably
that is stands out against fierce competition in the marketplace.
Gathering deep consumer insight, Brand Managers identify and
define brand personality. On the one hand they look after
the brands on a daily basis: planning and organising activities
that boost their image and increase their exposure. The job
becomes all the more challenging in maintaining leadership
positions in a competitive market, as at Lever Brothers most
of our brands are market leaders.
While
on the other hand, Brand Management is also responsible for
identifying consumer trends and determining the characteristics
of brands of the future. This is then briefed to their development
colleagues.
Development
focuses on delivering bigger, bolder, more exciting brands
to the market, covering a range of innovation activities across
the entire portfolio. Our Development team explores new ideas
by gaining consumer insight, leading research and idea generation
and working in product design (processing and packaging).
They are responsible for developing cost effective formulations
and packaging for the products and developing and improving
the processes involved in their manufacture.
For
Brands and Development Function, one needs to have:
* A real interest in consumers as well as intuitive understanding
of their behaviour, and what works (and doesn't!) in specific
markets.
* Very strong interpersonal skills and the ability to lead
cross functional team.
* Strong analytical ability.
* For those interested in Development technical skills in
areas of work (packaging development and process development).
* Creativity inspired by a passion for growth.
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Entry Level
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Experienced Professionals
