What
type of a Company is Unilever Bangladesh? What is the share
split of the Company?
Unilever Bangladesh is a Public Limited Company. The company
is registered in Bangladesh with the Government holding 39.25%
of shares and the rest owned by the parent company, Unilever.
What
is the Company's Objective/ Corporate Purpose?
Our purpose in Unilever is to meet the everyday needs of people
everywhere - to anticipate the aspirations of our consumers
and customers and to respond creatively and competitively
with branded products and services which raise the quality
of life.
Our deep
roots in local cultures and markets around the world are our
unparalleled inheritance and the foundation for our future
growth. We will bring our wealth of knowledge and international
expertise to the service of local consumers - a truly multi-local
multinational company.
Our long-term
success requires a total commitment to exceptional standards
of performance and productivity, to working together effectively
and to a willingness to embrace new ideas and learn continuously.
We believe
that to succeed requires the highest standards of corporate
behaviour towards our employees, consumers and the societies
and world in which we live. This is Unilever's road to sustainable,
profitable growth for our business and long-term value creation
for our shareholders and employees.
Why
has Unilever chosen Vitality as its mission?
Vitality is a word that’s all about life and Unilever
plays a role in lives throughout the world. Our brands and
operations add to life because we meet a huge range of people’s
everyday needs. Our New Mission – Adding Vitality to
life is a simple statement, but it carries a lot of power
- the power to focus our portfolio, our culture, and our commitments
to communities and the environment.
It is
reflected in our heritage, it’s true of us now, but
it’s also our aspiration, giving us a clear direction
for the future and allowing us to focus on new consumer opportunities
to grow our brands and our business. Finally, it helps us
tell the Unilever story in a way that is relevant and engaging
- both for us as employees and for the world outside.
Why
did Unilever introduce a new logo?
Our new logo is symbolic of our new vitality mission and is
a graphic representation of who we are, what we do and how
we do it. Our intention is to make Unilever more visible,
by putting our name on all our packs and in all our companies’
names. Our goal is to strengthen Unilever’s business
and reputation, so that both we and our brands are better
understood and trusted throughout the world. By bringing our
identity to the fore and putting the Unilever logo on-pack,
we add a degree of transparency and accountability, enabling
people to identify the company behind the brands and, ultimately,
to make judgements based on that knowledge.